一村一品･International OVOP Policy Association | About OVOP

About OVOP

The OVOP movement, which is called "Isson Ippin Undo" in Japanese, is a local government policy that formally started in Oita Prefecture in Japan in 1979 and formally finished in 2003. The OVOP policy was originated by Oita Governor Morihiko Hiramatsu in 1979 and developed for 24 years until he left office.

One of the interesting points of OVOP is the particularity of continuity and expansion of the movement even after the policy was completely finished in the period of the next governor. The continuity in Oita has been seen in local activities outside of government policies, and at the same time the essence of OVOP continues to be found elsewhere in Japan in different forms such as through local vitalization and regional brands. The expansion of the OVOP approach has been widely adopted in Asia, Africa and South America even though the names of movements and the contents of policies are different. The Japanese national government has also used an OVOP approach as a foreign aid strategy.

You can get more information about OVOP from the web page of Oita OVOP International Exchange Promotion Committee (http://www.ovop.jp/en/) and Hiroshi MURAYAMA and Kyungmi SON, "Understanding the OVOP movement in Japan: An evaluation of regional one-product activities for future world expansion of the OVOP/OTOP policy", Hiroshi MURAYAMA ed., Significance of the regional one-product policy: How to use the OVOP/OTOP movements, 2012.

Issues related to OVOP & RE movements in Japan

The regional vitalization policy of making shops of local products in local areas: The shops are called "MIchi no Eki (a staton of a road)" in Jamanese are very familiar in Japan. (More details forthcoming)






The new policy for local industries initiates regional vitalization: It is called "Rokuji sanngyou (the 6th industry)" in Jamanese. (More details forthcoming)


The policy for the Regional Ecellence (RE) movement (More details forthcoming)